To market the brand new whiskey, Fireball determined to pair up with comic and recreation present host Rob Riggle to advertise the father-themed whiskey. Bringing dad jokes to the method, Riggle was formally designated the corporate’s Honorary Grasp Distiller for the manufacturing of Dragon Reserve. Taking the obligation significantly, he deemed the ultimate product “absolute fireplace.” In a promotional video, Riggle might be seen bench urgent and conversing with whiskey barrels, playfully sprinkling cinnamon in all places, and consuming Fireball out of check tubes whereas carrying protecting goggles.
Fireball Whisky is a Canadian-based firm recognized for bringing the warmth. In increasing from its core product, the corporate is aiming for Dragon Reserve to discover a place in Father’s Day celebrations, bringing households collectively and sharing some enjoyable. As spicy and spiced as the brand new whiskey is, it is simply as restricted. On condition that Father’s Day falls on June 18 this yr, Fireball produced 618 bottles. The fiery reserve expression premieres on June 16 at 11 a.m. ET in choose states and is barely sticking round whereas provides final. If you happen to’re setting your sights on a bottle, they run $19.99, however the fatherly reminiscences could also be priceless.