Oktoberfest is a main time to select up a pretzel, so it is smart that Snyder’s is paying tribute to the vacation. Whereas that is the primary look of the Beer-Flavored Oktoberfest Rings, it is not the primary time Snyder’s has launched a brand new product to mark the event.
Snyder’s of Hanover beforehand collaborated with Captain Lawrence Brewing Co. in 2020 to create a pretzel-themed beer keg. The partnership paired a Märzen lager, the standard beer of the Oktoberfest, with a bucket of Snyder’s pretzel rods to pair. Snyder’s once more partnered with the Hudson Valley brewery in 2021 to create two pretzel-infused beers for the event. The pair of drinks had been affectionally dubbed Märzen and Frücht. Final 12 months, the model even briefly jumped into the attire market with specifically designed lederhosen to have a good time its restricted run of Snyderfest Beer Cheese Pretzel Items. The lederhosen featured a particular pretzel dispensary system within the again.
Whereas many of those choices have since been taken out of circulation, the Beer-Flavored Oktoberfest Rings are nonetheless right here for a restricted time, so seize them when you can. And hey, you could possibly all the time make a particular beer cheese dip to accompany it.